Change by Design

how design thinking can transform organizations and inspire innovation   

Author: Brown, Tim
Publisher: HarperCollins Publishers
Publish year: 2009
ISBN: 9780061766084
Pages: 264
Change by design

In “Change by Design” Tim Brown, CEO of IDEO, shows us what the concept of design thinking is. In the first section he explains the principles which gives you a good impression of field of design thinking. However the rest of the book is full with examples in which he was able to apply design thinking. He tops it of in the last section with a lecture of global issues that need to be addressed.

I would have liked to get more information on a how-to apply design thinking, best practices, do’s and don’ts.. instead of the huge quantity of examples.

Bottom line: A book worth reading, but also a book that has space for improvement

“All of us are smarter than any of us”

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