the psychology of persuasion   

Author: Robert B. Cialdini
Publisher: Collins
Publish year: 2007
ISBN: 9780061241895
Pages: 320

Yes is a rough collection of persuasion techniques. This one give a more detailed and more fundamental explanation of what causes the Click and Wrill. I found it not easy readable especially if you compare it with the book of Gladwell and Pink.
Nevertheless it contains enough useful hits and knowledge that is worth reading

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